Day 125: William Patterson

February 2, 2010 at 12:01 am, Category: Featured, Inspiration

“… as a young child … I understood the importance of how you thought about things in terms of framing a situation and that you could choose an empowering view of the world or you could choose a limiting view of the world.  And by choosing an empowering view of the world, it opens you up to more possibilities ….”

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Toni Reece: Thank you so much, William, for agreeing to do the Project today, and before we begin, can you please introduce yourself?

William Patterson: Yes, Toni, thank you first of all for the opportunity.  It’s a pleasure to be a part of the Project.  I am Chairman and CEO of the Warcoffer Capital Group, LLC, which is a financial holding company.  We do staged investments in private businesses.  We also do some high-end commercial real estate ventures, and I’m also CEO of the Baron Solution Group, which is a wealth and business coaching firm.

Toni: Well thank you for that.  Now, William, when you think of that word inspiration, who do you inspire and how do you do that?

William: We inspire primarily executives, entrepreneurs, and investors who run various types of businesses.  These are ranging from startups to nonprofits to even multimillion-dollar corporations.  We primarily inspire people through our one-on-one coaching programs.  These are either business or wealth coaching programs and through multimedia programming.  We also have a strong commitment to youth programs and community service where we teach business and personal finance skills to students and also teen mothers.

Toni: Okay, okay.  Can you give me an example of the multimedia or what type of one-to-one coaching that you do, how you go about that as far as inspiring people to make, I don’t know … make a change in their life?

William: Sure.  We do a lot of different multimedia programming.  These range from everything from television shows and television interviews, radio interviews, and print through continuing education products.  These are videos, books, CDs, and other learning products and services that are primarily based on our book, The Baron Son, which was a pretty successful book that was translated in a number of languages around the world.  But we primarily focus on helping a person to find that vision, find that passion that we feel can help them transform the world and change other people’s lives.

Toni: Now, transform their world or change other people’s lives in what way?

William: By helping them to identify and raise their value.  Usually what we do is we focus on helping that person to discover their passion or their calling in life and to raise their value by using that to help them to solve bigger problems and more problems for companies and also individuals.  What we look at in a difficult economic environment as we happen to be in right now, a lot of people say that they can’t change their lives and they can’t get ahead.  But by helping them to focus more on solving other people’s problems, they recognize new opportunities, and they also find that more people are willing and able to help them.

Toni: Okay, okay.  I want to come back to that in a bit, but I want to ask you what you do then to help explore the potential in others.  We’ve talked about how you may inspire others, but how do you help them to explore their potential?

William: One of the big things that we do is we help them first of all to overcome some of those psychological barriers and limiting beliefs that they often have around money and perhaps even entrepreneurship.  We look at some of these common psychological barriers and conditions that impact their financial and business success.  These are often things such as fear of loss or the underlying feelings that money represents; this could be freedom, control, dependency, security, or self-worth.

We also look at things like low self-esteem, their lack of belief, and perhaps their own ability, fear of success, fear of failure, procrastination to overcome some of those barriers as well as the action barriers — things such as not having a mentor or an advisor, the limited knowledge, the poor planning.  We bring a complete support structure to them so that they’re able to overcome some of these common barriers and can focus really on going after their dream wholeheartedly.

Toni: Okay, and I just would like a point of clarification and that is you said that you help people to raise their value.  Can you define that for us?

William: Absolutely.  I’ll give you an example.  There was a young lady who worked in the retail store The Gap.  She said “I know a lot of millionaires, but I just don’t feel as though they look at me at the same level as though I can contribute to them in a meaningful way.”  So one of the things that we did is we worked with this young lady to raise her value.  So we helped her in starting a television show, starting a radio show, and now she can approach these people and say “I’d like to help you promote your business to thousands of people,” and she’s raised her value.  And now more people want to associate and be a part of the things that she wants to do.  So that’s an example of being able to raise your value.

Toni: Okay.  Thank you for that.  Now, thinking about inspiration again, William, what do you need to be inspired — whether that’s personally, professionally; what is it that you reach for?

William: I would say luckily I’m one of the few that’s probably pretty self-motivated, but I am inspired when I see people break through a barrier, whether these are my mentors and advisors, whether these are my clients, or even just a person that I happen to notice on television, whether that’s a professional athlete or an Olympic athlete who happens to set a new world record.  It shows you that it is possible to move beyond where you are.  And by reshaping our ideas around these limiting beliefs, we find that we can push ourselves to new heights as well.

Toni: So do you find … so people that are going through adversity or people that are, like you said, reshaping their own ideas or having these major breakthroughs, they inspire you.  What else inspires you?  When you’ve reached that point and you’re like “You know, I’m feeling a little low; I need to, you know, be inspired again so I can continue to do my good work.”  What else do you reach for?  What else do you look for?

William: I think it’s important for you to always be engaged and continue in education, so I’m always reading, I’m always going out to conferences, networking events, because I want to see what other people are doing.

And as they’re learning from me, I’m learning from them.  We get new ideas, and it’s almost as though once you form this mastermind, it takes you to a new height and the things that weren’t possible as an individual alone to accomplish, you can definitely take to a new level as a group.

So I’m always looking to connect with new people to understand what it is that they’re doing, what their ambitions are and how we can connect to solve some bigger problems and to help people again transform their lives and to live a better quality of life.

Toni: William, did you always show up this way?  Were you always in a position where, like you said, you’re very self-motivated and you are especially, you know, in this interview sound so passionate and confident, and I can imagine that that just absolutely works so brilliantly for your clients.  Did you always find yourself showing up that way?

William: I have to say I’m very fortunate to have had two great parents who were always pushing me.  And as a young child, I had my father passing on books like Think and Grow Rich or The Magic of Thinking Big, so I understood the importance of how you thought about things in terms of framing a situation and that you could choose an empowering view of the world or you could choose a limiting view of the world.  And by choosing an empowering view of the world, it opens you up to more possibilities and it also showed you that you could approach life from an abundance mentality as opposed to a scarcity mentality.

When you approach it from an abundance mentality, you start to think “How can I create value for other people?” and you typically find that they will bring great ideas.  They will bring great opportunities to you.  So again, always focus on value.  We say that value is the greatest attracting force of money and success in the world.

Toni: Thank you for that.  When you are exploring your own potential, what do you need?  What do you do in order to keep learning and growing and moving?

William: There are probably about three things that are essential for me when it comes to being able to explore my own potential.  Number one is time, so I always focus on making sure that I’m doing things that will provide me with the greatest impact.

What that means is that once you do something, you want to make sure that there will be some kind of residual impact.  And if you’re talking about a business moving more toward, let’s say, residual income streams, that way I can do something once and continue to be compensated for that.  That allows me to free my time and that allows me to scale a business.  That way, I can create greater impact, and I can focus.  So time is a big thing, looking for ways to leverage my time.

I always talk about this concept of OPE – leveraging Other People’s Everything — and that becomes time, resources, etc., but not in a way that’s manipulative, but more so in a way that you create value for them.

The next thing that I always need is, of course, the right relationships.  And I focus again not on this idea of “I need, I want” from people but “How can I bring some value to them, and how can I raise and create an opportunity for them” — whether that’s an income opportunity, a media opportunity, or supporting their favorite cause or charity.  These are different ways in which you make people who are very successful want to help you and help the causes that you’re a  part of.

The third thing I look for, of course, are resources.  There’s always a question of economics where you’re struggling to satisfy these limitless needs with limited resources.  So, we’re always looking for ways in which we can create that value for our partners and our different contributors.  That way, we can pull in more resources and, again, at the end of the day create more for everyone.

Toni: Well thank you very, very much.  You have just so succinctly put out there who you inspire, how  you go about it, as well as the clarification, but then also talking about what you need to stay inspired and also how you continue to explore your own potential.

I have one final question for you.  The three areas that you spoke about as far as needing to work in these three areas to continue to explore your own potential; how does that then transcend into what you do for others?  Is there a correlation?

William: Absolutely.  We teach a repeatable process, usually in business, and also when it comes to investing and building wealth.  So everything that we do is about the same thing for our clients, so we want to show them how they can achieve more time.  Because everyone always says “I wish I had more time, I wish I had more time, and I wish I had the time to do the things that I was most passionate about and to spend the time with my family.”  So we want to build our businesses in a way that give people more time and more freedom; also, the resources that they need to make those things happen.

So many people say “Well, I don’t have the money” or “I don’t have this” or “I don’t have that,” so we want to show them how they can leverage that third component — which are the right relationships — to bring everything together and that way you can live happier and healthier and you can also empower so many other people in the process.

Toni: Well thank you so much for that and all of the value that you have brought to the Get Inspired! Project with your interview.  We can’t thank you enough for the time that you’ve given.  So for that, William, we thank you very, very much.

William: Toni, my pleasure.  Happy to be with you.

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For more information about William Patterson:  www.baronseries.com/business_coaching.htm

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